| We Make Art - Be Coke | |||
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Jérôme Masi and Gaëtan Boutet from the collective We Make Art created a spot entitled "Be Coke" for a competition organized by Coca-Cola. Borrowing a beautiful fantasy, the film shows the "mechanical festive" at work when you consume the mythic drink. Although the spirit of Psyop fleet on this film, the idea is transcended by a strong identity and a sparkling achievement that should delight a jury waiting for positive mood and energy. To be confirmed, hopefully.
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