| Jean-Paul Frenay // Nike Mercurial Vapor Superfly III | |||
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Jean-Paul Frenay just finished a wonderful spot for Nike, which immediately refers to his favourite subject: cyberpunk. Produced by PostPanic, this project is part of Nike Vapor Mercurial campaign for which Chris Staves had already promoted the qualities in a mesmerizing film. It is a classic theme that showcases the possibilities of a non-standard equipment (don't forget it's still a commercial). The shoe is well detailed from every angle, its exceptional nature is revealed by figures made in a weightless dark and enigmatic atmosphere. The paintings are electrifying, the tension is at its peak and the suspense remains the same: well, it's effective. Better still, it's not that far from Artificial Paradise, Inc. Jean Paul and his friends from Condor Digital (first Sandro Paoli) had been delighted. Without forgetting the great sound design by Echolab.
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