| AlloCiné goes to the TV | |||
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AlloCiné is primarily a well known web portal about cinema. Today it's also a TV. A gamble at a time when the trend among media is rather the reluctance and the refocusing of activities when it is not its outright abandonment. May the channel finds its audience. Now, let's talk about the identity and the numerous five-second clips before commercials (la PUB for "Publicité", a french practice made to increase the channel's identity).
French studio It's A Good Day was engaged to create the ident and design, played the card of humor and tribute. "For this ident, we created an animated series with a broad reference to the movies, says artistic director Antony Delétang, with typographical opening masks and closing animations functions of the theme of the show. For the five-second clips before commercials, we created a series of animations with mouth sound effects, a bit silly, around mythical scenes of cinema. The whole film is a blind test. " Ident and design
Five second clips
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