| Jonathan Gurvit 's good conscience | |||
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After Teddy et his cute teddy bear, Jonathan Gurvit features a cricket in a spot he made for Yuzu, a new service available in Mexico on all mobile device. A Kafkaesque delirium right escaped from Cronenberg's Naked Lunch, far from the traditional commercials where the product reigns supreme.If Disney's Jiminy Cricket symbolized the good conscience of Pinocchio, with Jonathan Gurvit, it rather symbolizes its uninhibited side.Here's a clue point : in Mexico, when young people are bored, they tend to say 'Cree cree', emulating the cricket sound. That's the insight on which they built the campaign character.Hellion of a type which, obviously, did not ask for much, the full 3D cricket aims to spice up the lives of his fellow-sufferer (in the laundry, library, a cafe, etc). Intrusive, obsessive, annoying, the insect invested all the space - both audio and video - with actions that are muddy, however, always smiling. Post-production by LaPosta, Arnold rendered and the composite was done with Mistika HD.
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