| New Peugeot identity | |||
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To celebrate the 200 anniversary of the brand, Peugeot rebrand its identity and launches a campaign with a film directed by Michael Gracey and produced by Partizan Midi Minuit. The spot revisits the lion brand and reinforces the positioning of the logo, now more central than ever - and brave. Good job even if they should had integrated more human dimension in their concept. The film and its making of film are following below.
Agency : BETC |
